Change is bittersweet. For the last 11 years, we’ve tried to fit our thoughts into a miniscule 140 characters. And we only just started to master the art of replacing ands with ampersands. So why, Twitter, did you change the foundation on which your platform was built? To us, it’s just a bad idea. And this is why.
140 Characters Challenges the Mind
Have you tried to have a conversation in less than 140 characters? It’s not easy. Especially with filler words and images and links. 140-character limits really challenge your mind to think concisely. If you want a real brain exercise, write without restrictions in mind. Then edit your text down to 140 characters. You’ll sometimes find your post sounds better and is easier to read when shortened.
Keep It Simple, Stupid
Anything you can say in 280 characters can probably be said in 140 characters too, right? There’s no need to overcomplicate your message simply because you can use a few more words. According to Twitter’s test group results, after the initial excitement of the character increase wore off, only 5% of users used the additional 140 characters.
End the Rants
We’ve all had one of those days, where nothing goes right and your first instinct is to open your Twitter app and immediately complain. It’s okay, it happens to the best of us. But just like Snickers fun size candy bars, once you indulge in posting tweet after tweet, you find you’ve gone a little overboard. With so much available space per tweet, the ranting can only grow from here. Get ready for an influx in complaints, brand bashing and celebrity call-outs.
Long Form Content is Not for Social Media
Long form content is meant to be published on blogs, news outlets and publications. How many times do you see a long, drawn out post on someone’s profile only to start sweating in anxiety when you see you’ll have to hit the “See More” button to read the entire post? You head to Twitter to read “snackable” content, not an opinion piece.
Will the increase in tweet length add value to tweets in general? Maybe. Of course, as social media gurus, we have to accept the changing tides and monitor how they change the Twittersphere and content strategy.
What do you think the new character count will mean for Twitter?
Tweet us (using as many characters as you wish) at @cca_creates!