Routine website maintenance may sound like a daunting task, but it is essential for your brand’s success in the digital world. Your website is often the first point of contact between you and a potential customer, therefore its importance is invaluable. If you’re not quite ready for a complete overhaul of your website, we’ve compiled a list of simple and effective updates to jump start site improvement.

Update for Search Engine Optimization

Your customers won’t be able to find you if they can’t Google you. Be sure that each of your webpages has full metadata available for search engines including your complete business name, location (if applicable) and any relevant keywords used in a description of your business. It’s helpful to include keywords naturally throughout your page’s content in order to improve your rank with search engine crawlers.

Test and Improve Your Site Speed

There are a number of free site speed tests available for use. We recommend using more than one service (Google PageSpeed and Pingdom are two we would recommend) in order to maximize the benefits. Each website will analyze your site load time and provide recommendations for changes based on what files, coding or other aspects are affecting your site. Most often, large images and other files can be optimized to help your page load faster.

Remove Outdated Content

A potential customer will be deterred from exploring your business if your website content hasn’t been updated since the early 2000’s. By this time, the content and language may be outdated, no longer relevant or even incorrect. It’s wise to revisit your website every few months to ensure that your content is current. Remove any images, fonts, graphics or sounds that may appear old and proofread content for clarity and accuracy. Don’t overlook the photography on your page, as stock photos, headshots and images of people and technology go out of fashion quickly. Last, and often overlooked, remember to keep the copyright date current on the footer of your site as this will immediately date your site if left unnoticed.

Change Your Social Metadata

Social media sharing is now more important than ever. With recent changes in Facebook’s link sharing features, which prevents changes to link data automatically imported into the social platform, poor social metadata could reduce the number of shares or clicks your links receive. Be sure that your social meta descriptions correctly explain each page, dictate the use of updated imagery (if your site allows) and always include your brand name in either the description or the title.

Does this still sound like too much for you to handle? We can help. Contact us today to get the ball rolling on your site redesign and optimization.

Header Photo by Domenico Loia on Unsplash