![Tradewind Coffee Co | Retail Branding by Clementine Creative Agency | Atlanta, GA](https://clementinecreativeagency.com/wp-content/uploads/2020/09/Tradewind-Coffee-Co-Branding-Design-Clementine-Creative-Agency.jpg)
Fresh-Brewed Storytelling
Client | Tradewind Coffee Co., Dacula, GA
By Clementine | Brand Identity Update, Branded Merchandise Design
![Tradewind Coffee Co | Branding Design by Clementine Creative Agency | Atlanta, GA](https://clementinecreativeagency.com/wp-content/uploads/2020/09/Tradewind-Coffee-Company-Logo-Emblem-Branding-Design-Clementine-Creative-Agency.jpg)
The Story
Tradewind Coffee Co. is dedicated to elevating the art of coffee and community with curated single-origin coffee selections from around the globe that are locally roasted, hand brewed and served in a friendly neighborhood gathering spot.
The Work
Clementine created a fresh take on Tradewind’s existing branding, adding a graphic icon to the logo identity with strong, geometric lines and a crisp, tropical color scheme evoking a feel of the South Pacific. The final design represents the brand as a company that prides itself on single-origin coffee from around the world, capturing both its authentic coffee experience as well as its sense of vibrancy in a thriving community environment.
Branded merchandise is emblazoned with the logo design as well as an eye-catching graphic of stylized text showcasing the many points of origin for the company’s quality beans, further underscoring the brand’s commitment to the authenticity of its offerings.
![Tradewind Coffee Co | Retail Branding by Clementine Creative Agency | Atlanta, GA](https://clementinecreativeagency.com/wp-content/uploads/2020/09/Tradewind-Coffee-Co-Clementine-Creative-Agency.jpg)
The Results
Tradewind’s original coffee and café location is thriving as a popular favorite amongst its Dacula, GA neighbors with expansion to additional locations on the horizon.