A Brand in Bloom
Client | Smith-Gilbert Gardens, City of Kennesaw, GA
By Clementine | Logo and Identity Design
As a City of Kennesaw Botanical Garden, Smith-Gilbert Gardens is best known for its unique bonsai collection, butterfly garden and fine art exhibits. A one-of-a-kind destination for the city blending nature, art and history, the Garden sought a fresh face to bring its multi-faceted story to a broader market.
Smith-Gilbert’s new logo identity is as fresh, welcoming and rich in attractions as the garden itself. Inspired by a mandala, the icon is assembled of symbols of the Garden’s core parts: a hummingbird representing hummingbird and wild bird conservation, a butterfly for pollinator friendly designs, a flower for the theme gardens and a leaf for its important plant collections. A rich, botanical inspired color palette is both fresh and sophisticated maximizing both appeal and versatility in the design.
Gold Award, Logo Design, American Graphic Design Awards