Pratt Stacks | Creative Branding Campaign | Clementine Creative Agency

The Work

Named in honor of Lemuel Pratt Grant, Atlanta’s “railroad man” for whom Grant Park is also named, the community’s identity is captured in a vintage rail-inspired logo design paired with a bright, colorful artistic palette.

The community’s brand experience center is anchored by a full wall mural commissioned from a local artist symbolizing the whimsical, artistic uprising of Atlanta with nods to its railroad history. Handcrafted string art letters accent the “ATL” in the “Crafted for Life” tag line. On top of the mural, interactive displays are layered in a choreographed array of imagery and video from collaborating local creators.

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The Vibrant Art of Placemaking

The Story

The Work

The Results

Awards

Client Feedback

From Jeff Kingsfield, Chief Operating Officer at The Providence Group: