DESIGN THAT GETS RESULTS
Client | Penon Partners, Atlanta, GA / Paris, France
By Clementine | Website Design, Branding
The Story
First established in France before expanding into the U.S. market, Penon Partners is a consulting firm whose mission is to provide expert guidance for its clients’ business transformations with specialized focus in the technology, telecommunications and IOT segments.
The Work
With a refreshed and refined branding presence in hand, Penon Partners sought to create a new U.S.-focused website presence to drive its business expansion. Penon’s logo design was initially inspired by its name “penon” which in sailing refers to small banners or flags used to indicate the direction of the wind – apropos for the consulting firm’s mission in helping clients pursue new directions. The custom website design for Penon continues this thought with a strong focus on guiding users intuitively down a strategic path for the individual solution that they need. The site’s architecture is thoughtful and well-tested to break down complex thoughts and match them with the corresponding Penon Partners solution.
The site’s bold color palette set against a white backdrop grabs attention and lends a dynamic yet easy to use appeal. An intentionally crafted set of graphics and imagery help to guide users easily through the site and through Penon’s core messaging – introducing its philosophies and breaking down the relative complexities of its marketplace into clear and actionable stories. Real photos of the strategic leaders at Penon Partners provide personal connection and authenticity while thoughtful displays of brand partnerships and client testimonials are woven throughout the site, further building trust and confidence.
