Consulting Firm Logo & Branding
Client:: Penon Partners | Atlanta, GA
Founded in France and seeking to establish itself in the U.S. market for the first time, Penon Partners needed its initial logo design to be refreshed and refined to act as the foundation of an expanded suite of branded materials.
Penon’s logo design was initially inspired by its name “penon” which in sailing refers to small banners or flags used to indicate the direction of the wind – apropos for the consulting firm whose mission is to provide expert guidance for its clients’ business transformations. To take the firm’s identity to the next level, Clementine refined their logo inspiration into a sleek new design transforming the outer circle into a series of dots which feel dynamic and evoke technology reflecting Penon’s specialized expertise in the technology, telecommunications and IOT arenas. A streamlined modern font choice furthers the technology tie while the blue wave of the conceptual penon itself adds fluidity and movement to the design.
With a refined new logo design in place, Clementine worked with the Penon team to create a full suite of branded materials to facilitate the team’s needs for their American launch. From business cards to digital presentations, a cohesive and polished branding suite equipped the Penon Partners team to tell its story and connect with customers for sustained success.