Social Influencer Campaign for CMX CinéBistro

The Story

After months of closure due to COVID-19, CMX CinéBistro at Peachtree Corners Town Center reopened its doors for both socially distanced showtimes and exclusive yet affordable private screenings for groups. However, building awareness proved a challenge after months of inactivity and with limited onsite signage or promotion opportunities. Clementine enlisted local Atlanta influencer Chelsea Patricia, who calls Peachtree Corners home, for a strategic collaboration to build local awareness of the reopening and the fun, family-friendly and safe viewing options at the theater.

The Work

Chelsea’s group of five including kids took part in a private screening at CMX CinéBistro Peachtree Corners, documenting with photo and video their entire private theater experience for her Instagram audience from chef-crafted food and drink and comfy seating in a theater they had all to themselves to the cleaning and safety procedures that had been implemented by the theater. Along with her experience, she shared a targeted private screening giveaway on her profile for a huge spike in engagement from the local audience.

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Ticket to Success

The Story

The Work

The Results