Building Hometown Community
Client | City of Holly Springs, GA
By Clementine | Identity Design
A cornerstone of the economic development plan for the city of Holly Springs, GA, Holly Springs Town Center was conceived as an iconic hub incorporating a new City Hall, events green, and amphitheater as well as retail, restaurants and residential components – all to create a new thriving heart where the community can connect and enjoy.
The fresh, welcoming character of the Holly Springs Town Center brand is both iconic and inviting, warm and authentic to the community. The Town Center is billed as a modern destination, 114 years in the making as it blends the city’s rich history with its vibrant vision of the future. Accordingly the brand mark has an outer ring design that evokes the signature local railroad, paired with a bright, contemporary icon and type all in a fresh and refreshing color palette.