Creative Connection Points

The Story

Poised to become Gwinnett’s landmark district for live, work and play, Exchange at Gwinnett combines shopping, food and entertainment with residential flats and local office space to create a dynamic destination at the crossroads of I-85 and GA Highway 20 just north of Atlanta. Exchange will offer more than 100,000 square feet of retail and restaurant space combining the best of big names and boutiques.

The Work

Capturing a sleek and dynamic feel for a forward-thinking place-making destination, the central identity mark developed for The Exchange is sophisticated and architectural in a bold, impactful color palette. The design is inspired by an abstraction of a bird’s eye view of the site itself with strong line strokes representing the roads that intersect around it – effectively positioning The Exchange as the central connection point where it all comes together.

While its full website is in development, a dynamic splash landing page teases what is to come with construction updates and early brand sign-ons. Like the logo mark, the site is striking with its sharp angled lines that create sliding page segments for an engaging and active presentation of a destination about to come to life.