Built on History

The Story

East of Main is a new residential lifestyle destination by The Providence Group offered new construction homes nestled in Alpharetta’s historic Downtown district.

The Work

Capturing the downtown charm of its setting, the East of Main sales experience center was created in a restored historic home. The sales center concept and construction are a reflection of the client’s product itself – newly built homes and townhomes nestled in a historic main street district. Likewise, the graphic displays layer old and new with clean acrylic panels and imagery on steel cabling, set from the home’s traditional picture rail. A dramatic illustration-style map is applied directly to the wall and topped with more modern icons in a crisp, refined color palette. Acrylic panels detailing the neighborhood’s home collections also showcase printed drawings attached via magnets – adding texture as well as allowing for easy updates. Finally, clean modern furniture lines mix with the space’s beautifully restored historic details for an eclectic, sophisticated feel that is still warm and welcoming.