Chelsea Walk | Logo Identity Design | Clementine Creative Agency
Chelsea Walk | Branding by Clementine Creative Agency | Marietta, GA

A Bold Metropolitan Modern

Client | The Providence Group, Atlanta, GA
By Clementine | Naming, Identity Design

Chelsea Walk | Branding by Clementine Creative Agency | Marietta, GA

The Story

Situated directly between the burgeoning revitalized Downtown and iconic Avalon district in Alpharetta, GA, Chelsea Walk was positioned on the cutting edge of the growing “new urban suburban” trend with appeal to a sophisticated, urban-minded audience.

The Work

The name concept combines “Chelsea” with its on trend yet timeless feel and interesting associations around neighborhood vibrancy, re-development, art and artisanship with “Walk” underscoring its downtown setting and direct connection to the Alpha Loop trail system to create a balance of metropolitan and traditional southern hometown appeal.

The urban undertones and upscale target market are evident in the logo design’s bold graphic shapes and sleek lines – yielding a modern metropolitan feel suiting this soon-to-be destination.

The Results

Chelsea Walk’s sophisticated appeal hit the mark, driving a brisk sales pace from pre-selling to closeout.

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