Building Community Connections
Client | Bellwood Homes, Atlanta GA
By Clementine | Website Design
The Story
Spanning the historic Atlanta neighborhoods of Grove Park, Almond Park and Carey Park, the vision of Bellwood Homes was born out of some of the city’s most storied communities. Bellwood Homes is committed to reweaving the fabric of community in Atlanta’s neighborhoods with a focus on inclusivity, vibrancy and sustainability.
The Work
As Atlanta’s Westside began to blossom with reinvigorated energy heightened by the city’s new Westside Park and the announcement of a new 90-acre Microsoft campus, Bellwood Homes was born with a uniquely community-based approach grounded in its values of inclusivity, vibrancy and sustainability. Though its homes are new, the Bellwood team has been working in the historic Grove Park, Almond Park and Carey Park neighborhoods for years alongside community residents and local NPUs to build opportunity and connection as well as smart, sustainable new homes.
The brand’s central website design reflects this relationship – utilizing foundational black and white imagery of the city layered with vibrant color elements on top to echo the team’s commitment to honoring and building on community history. The site is not a typical home builder or real estate website – intentionally crafted to tell a richer community story and highlight content focused not just on homes for sale but on the larger community story, area investment, service opportunities and more.
