Navigating the landscape of social media marketing can feel a little like the Wild West these days. Platform changes, privacy controls, shrinking organic reach, limited paid targeting – if you’ve found yourself asking if it’s all worth it, you’re not alone. So, is it...
Your brand is the marketing backbone of your business. But building brand awareness and ultimately brand equity are not always as easy as it may first appear. So, what are the fundamentals when it comes to building brand equity? And how can you think outside the box...
Crisis has a way of focusing us on what is most important. It can do the same for your marketing strategy. There’s no doubt that the effects of the unprecedented crisis that is COVID-19 will be long-lasting. If your business is one of the ones striving to adapt and...
COVID-19 has impacted everyday life in a myriad of ways, particularly as social distancing and self-isolation have become the norm. All that time at home has led to a lot of time online and a lot of people looking for ways to connect. It’s no surprise then that social...
In the marketing world, the COVID-19 crisis has shined a light on a fact that is fundamentally true but often forgotten: Marketing isn’t really about brands or businesses or products. It’s about people. COVID-19 has had a devastating impact on so many businesses. If...
