COVID-19 has brought an unprecedented halt to business as usual. In its wake, businesses, brands and marketers alike have turned to the digital world as the primary outlet to service customers, connect, engage and interact. For many, the sudden pivot has revealed some...
In the marketing world, the COVID-19 crisis has shined a light on a fact that is fundamentally true but often forgotten: Marketing isn’t really about brands or businesses or products. It’s about people. COVID-19 has had a devastating impact on so many businesses. If...
