Residential Real Estate Marketing
Real results for BROKERS, NEW home builders & COMMUNITIES
the challenge
Few things are more personal than home. That’s why residential real estate marketing is a unique challenge. Home buyers are not just searching for a home or a property. They are looking for a lifestyle, a community, a feeling of belonging, and a place to build their life for years to come. It takes more than just MLS listings and house photos to compete and succeed in today’s competitive and quickly changing real estate market. Home buyers expect rich storytelling, easy-to-find and easy-to-use website design, immersive imagery and experiences, and engaging social media content that helps them envision what their lives can be like. With rising buyer expectations, fluctuating market trends, and growing demand for digital-first experiences, everyone from brokers to new home builders and developers must constantly adapt their marketing approach to keep up.
New home builder marketing takes the need for rich digital experiences one step further since new home buyers are often purchasing or leasing something before it is built, placing their trust in the vision that the builder is bringing to life. That means not only helping new home prospects to visualize their new home and community and connect emotionally with what life there will be like but also establishing trust in the builder’s expertise, craftsmanship, service. New home buyers need clarity around process and pricing as well as confidence in a builder’s ability to deliver. To stand out from the crowd, new home builders have to deliver these value points in a compelling modern, format that meets their customers where they are – on the web, on social media, and in the community.
our approach
Clementine Creative has a long and proven track record of success in marketing for residential real estate and new home builders. From community branding and marketing strategy to engaging website designs, boots-on-the-ground social media content creation, and marketing operational support, our residential marketing approach focuses on people-first storytelling and strategy-driven targeting to get in front of potential buyers and move them to the next step in the homebuying process. Our team offers end-to-end solutions that drive real home sales results from logo design to community storytelling, signage and wayfinding to digital marketing campaigns, marketing collateral to sales centers, websites to social media management. Our depth of experience in residential real estate marketing means that our team can hit the ground running when you need it most and make a real impact on your bottom line results.