A Brand that Lives Local
Client | Peachtree Corners Town Center, Fuqua Development, Atlanta, GA
By Clementine | Identity Design, Website Design & Management, Social Media Content & Management
Peachtree Corners Town Center is a public-private development partnership between Fuqua Development and the city of Peachtree Corners combining restaurant, retail, office and residential space with a new Town Green outdoor event space for the city.
Peachtree Corners Town Center’s crisp identity features a fresh, geometric logo design combining classic text, active curves and a touch of green – representing the signature Town Green, home to the city’s holiday celebrations, concert series, outdoor markets and more.
A fully responsive website design was implemented to showcase the more than two dozen merchants and activities on offer at Town Center. With a map to help visitors navigate their visit and explore their favorites and an individual spotlight for each establishment, the website is fully geared towards allowing users to discover and plan their visit.
Finally, a dynamic and visually arresting social media presence brings Peachtree Corners Town Center to life everyday – ensuring there’s always something new to discover for a steadily growing audience of shoppers, foodies and followers.
Since its launch, digital traffic and engagement with Peachtree Corners Town Center has grown exponentially averaging 150% growth per month. Central social media efforts celebrate and engage the local community of retail businesses, restaurants and service providers further multiplying both reach and community loyalty.