dynamic duo online
Doug and Sassy Website

client
Sassy Blue Sister and Doug the Unicorn, Atlanta, GA
services
the story
Known for their viral videos, Doug the Unicorn and Sassy Blue Sister are a dynamic duo of social media personalities promoting laughs, fun and positivity to elevate awareness around mental health and wellness for veterans, police and other first responders.
the work
Most influencer websites are an afterthought, a quiet link in a bio. Doug and Sassy's does more, with a central landing spot and shop that ties their whole social media presence together in one place, bringing all the sparkle, sass and energy their fans already love to the experience. Even more importantly, the site captures the deeper story behind the duo's heartfelt mission centered on mental health in the first responder community.
Visitors feel the contagious energy the moment they arrive, in bright colors and playful motion graphics. From there they can take a deeper dive into the world of Doug and Sassy, meet the cast of characters, learn about the mission and the partner brands that support it, and browse an online merchandise store stocked with gorgeous, glittery gear worth showing off.


