builiding community connections
Bellwood homes website design

client
Bellwood Homes, Atlanta, GA
services

the story
Spanning the historic Atlanta neighborhoods of Grove Park, Almond Park and Carey Park, the vision of Bellwood Homes was born out of some of the city’s most storied communities. Bellwood Homes is committed to reweaving the fabric of community in Atlanta’s neighborhoods with a focus on inclusivity, vibrancy and sustainability.
the work
As Atlanta’s Westside began to blossom with reinvigorated energy heightened by the city’s new Westside Park and the announcement of a new 90-acre Microsoft campus, Bellwood Homes emerged with a uniquely community-based approach. Though its homes are new, the Bellwood team has been working in these historic neighborhoods for years alongside community residents and local Neighborhood Planning Units to build opportunity and connection as well as smart, sustainable new homes.
The brand’s central website design reflects this relationship, utilizing foundational black and white imagery of the city layered with vibrant color elements to echo the team’s commitment to honoring and building on community history. Going beyond typical home builder website design, the site uses community-focused real estate marketing to tell a richer story, highlighting not just homes for sale but area investment, service opportunities and more.


