building new stories

Celebrating two decades of success building new homes in the competitive North Atlanta Metro and North Georgia markets and on the heels of a transformational rebranding effort, SR Homes was ready to bring its web presence to the next level and to stand out among custom home builder websites in one of the region's most crowded markets.

The new SR Homes website makes the most of the brand's timeless new look with a combination of crisp lines, rich colors, and engaging imagery. Chocolate browns and soft neutrals offer the lush comfort of home while a pop of green activates promotional and call to action messaging. Community and home feature pages show off the brand's builds to their best advantage with eye-catching visuals, interactive website elements, and easy access to the information homebuyers need.

Form certainly meets function here as the site's clean and elegant design hides powerhouse performance including home inventory management, real estate listing syndication feeds and a personalized "My SR" portal for prospective buyers to save their favorite homes and plans.

Hermes Creative Awards, Website design, Honorable Mention