a brand in bloom

As a City of Kennesaw Botanical Garden, Smith-Gilbert Gardens is best known for its unique bonsai collection, butterfly garden and fine art exhibits. A one-of-a-kind destination for the city blending nature, art and history, the Garden sought a fresh face to bring its multi-faceted story to a broader market.

Smith-Gilbert’s new brand identity design is as welcoming and rich in attractions as the Garden itself. Inspired by a mandala, the icon is assembled from symbols of the Garden’s core parts: a hummingbird representing wild bird conservation, a butterfly for pollinator-friendly designs, a flower for the theme gardens and a leaf for its important plant collections. A rich, botanical-inspired color palette is fresh and sophisticated, maximizing appeal and versatility across the design.

Get a deeper look at the rebranding process with Smith-Gilbert: READ THE CASE STUDY HERE