all aboard for a new hotspot

Marietta Square Market is an adaptive reuse food hall that was the first of its kind outside the Perimeter in Atlanta. Its experience is shaped by its downtown Marietta location along the city Square’s central train tracks.

The client’s desire to honor and engage the local community and ultimately become a part of its fabric led the Market’s location right next to Marietta’s iconic train tracks to become the inspiration for its brand story celebrating the unique history and character of the surrounding downtown Square. The brand mark assembles two nested “M’s” around a central square, reflecting the name and mimicking a bird’s eye view of a train moving down the tracks. A signature splash of pink is inspired by the historically accurate Marietta Line color of the 1940’s trolley car on display at the Market’s entry.

The rail theme continued to pull through all of the Market’s branded communications from the website with its inspired imagery and unique transit-style interior directory map to its social-friendly photo opps at the trolley and its vintage train-inspired tickets for VIP and grand opening event attendees.