upmarket downtown

EVERHOUR BRAND IDENTITY DESIGN

client

Pulte Homes, Atlanta GA

services

the story

Brought to market by Pulte Homes, Everhour is a landmark new destination for luxurious, multi-generational living in a club community setting located in Newnan, GA.

the work

Pulte Homes connected with Clementine to bring a fresh creative perspective to this iconic new home community which combines club amenities and three distinct home collections for every life and lifestyle in one master-planned address. Leaning into a balance of strong character with a soft touch, Clementine devised the name Everhour as a simple and memorable moniker that evokes a place for all seasons and all seasons of life. Everhour also speaks directly to continuity and timelessness. It is a place that is dynamic, evolving, and alive where there’s always time to savor the moment, to pause, to be present and to enjoy..

The name comes to life in an elegant and evocative logo design that draws on both botanical and geometric inspirations. The emblem is formed of overlapping petals, creating a beautiful geometry and continuity in an infinite circular pattern. There are a total of 12 points on the petals, a nod to time, rhythm, and balance. Based in the classic Pulte blue, pops of teal and yellow add energy and vibrancy to the color palette providing for adaptable variations of the design. The community name is rendered simply in a clean, timeless typeface that is at once refined and approachable.