iOS 14: Is Your Ads Program Ready?

iOS 14: Is Your Ads Program Ready?

Chances are that by now you’ve heard about Apple’s highly anticipated release of iOS 14 and its expected impact on digital advertising including social media ad programs. While the true impact of Apple’s update on advertisers is still to be seen, it’s important to...
4 Creative Ways to Build Brand Equity

4 Creative Ways to Build Brand Equity

Your brand is the marketing backbone of your business. But building brand awareness and ultimately brand equity are not always as easy as it may first appear. So, what are the fundamentals when it comes to building brand equity? And how can you think outside the box...
Be Kind Clementine: 2020 Year in Review

Be Kind Clementine: 2020 Year in Review

If there’s one thing we can all agree on, it’s that the world could use more kindness. A lot more. That’s probably never been more true than in 2020, a year that came to be defined by the worldwide COVID-19 pandemic that cost innumerable lives, shuttered businesses,...