Destination Social Media Campaign
Client:: Peachtree Corners Town Center, Fuqua Development | Atlanta, GA
As its signature restaurants and merchants reopened their doors to a new world in the age of COVID-19, Clementine was at the ready to to craft a new social media campaign to build confidence and community while drawing attention both to the fact that merchants were open as well as the new safety measures and requirements in place. The resulting campaign delivered its informative content in the form of bright, colorful and dynamic visual presentations designed to grab thumb-stopping attention across multiple social media platforms.
The campaign creative focused on three key elements of Town Center’s offerings: (1) Food in the form of a variety of restaurants and eateries (2) Fresh representing a number of wellness and personal care service merchants like hair stylists, nail artists, skin care and massage therapy and (3) Fun focusing on the Town Green and the carefully planned and distanced return of summer events to the heart of Town Center. Mixing video, still photography and stop motion assets into a cohesive whole, the main campaign creative incorporated all three messages. In addition, each was broken out as its own stand-alone content segment, allowing more variety and more specific targeted as the campaign deployed.
Initial results were quick and decisive – accelerating Town Center’s social media following, engagement and related website traffic to new highs.