Food Hall Website Design
Client:: Marietta Square Market, Creative Culinary Ventures & Concordia Properties | Atlanta, GA
Marietta Square Market is an inspired food hall featuring twenty restaurants and retail merchants located in the historic Downtown district of Marietta, GA (known as the Marietta Square) just north of Atlanta and is the first food hall style development to be undertaken outside Atlanta’s city Perimeter and in a more traditionally suburban address. As a first of its kind project, Marietta Square Market presented both a unique marketing opportunity and challenge – calling for a marketing campaign that could both excite and engage a broad audience for this unique new destination as well as capture the heart and spirit of the proud downtown Marietta community in which it is located. Clementine worked closely with the Market’s team to first bring to life its award-winning brand identity, and then turned to the web as one of the first and most crucial connection points with its target audience.
Developed as a flagship presence for the Market, the central website carries forward the brand’s story with links to historic Marietta artfully blended with a crisp presentation of the Market merchants and food offerings. The brand’s train theme continues to pull through the website from imagery to history content to a unique interior transit-style map of all the Market’s offerings. Promoted through social media and free media only, the website racked up more than 3000 visitors in its first day and more than 28,000 visitor sessions in its first month and continued to draw a steady and engaged audience.
Recognition: Gold, Hermes Creative Awards (Integrated Marketing Campaign)