Social Media Launch
Client:: Marietta Square Market, Creative Culinary Ventures & Concordia Properties | Atlanta, GA
Social media proved a powerful force to carry the Marietta Square Market brand story to the community. Carefully curated content was meticulously created to bring the Market’s vision to life and to maintain engagement and interest over the construction period leading up to the project’s opening which lasted more than 11 months. In one year, Marietta Square Market organically amassed a following of more than 11,000 on its social accounts with no use of paid media at all. The Market’s Instagram account averaged growth of 556 new followers per month while the Facebook audience grew to more than 5215 in that same one-year period.
Strategic audience growth was sustained over the Market’s under construction period to yield a broad and engaged audience at the ready when Grand Opening time arrived. In addition to translating into eager crowds of thousands that funneled in as soon as the Market’s doors opened to the public, Marietta Square Market’s strategic early success and engagement on social media was instrumental in powering the Market’s value proposition for potential merchant tenants, ultimately driving the property to 100% leased prior to the completion of construction.
Read more about how we built Marietta Square Market’s organic Instagram following on the blog here.
Recognition: Gold, Hermes Creative Awards (Integrated Marketing Campaign)