Residential Real Estate Branding
Client:: Brighton | Atlanta, GA
Brighton is a unique new opportunity in Atlanta’s residential real estate market offering the comfort of a traditional neighborhood experience with the flexibility of rental. The combination of all new and well-appointed townhomes with a neighborhood club, pool and more is designed to appeal to a variety of demographics who choose to rent but do want to live in a conventional apartment community.
Likewise, the brand’s central logo icon was designed to appeal to a broad cross-section of audiences balancing a traditional warmth with a current, fresh energy. A vibrant green color palette is refreshing, crisp and vital while a deeper bluish green grounds the design. The modern font styling creates a current yet comfortable feel. The iconic graphic element is botanical-inspired to add life and softness.