Residential Destination Branding
Client:: The Providence Group | Atlanta, GA
Hop over to Main Street for a bite to eat or an afternoon browsing the shops. Start your day at the farmer’s market or set out for a walk or a bike ride to nearby Avalon or beyond on the upcoming Alpha Loop Trail. Or stay even closer to home lounging by the neighborhood pool or soaking up the sun in the park or community garden. This is the invitation of Atley – a gated club community of townhomes and condo flats where homebuyers can craft their own city center lifestyle.
The moniker “Atley” was conceived to intuitively evoke a sense of centrality and location, combing a crisp, modern feel with a warmth matched to the neighborhood’s downtown setting and signature green spaces.
The logo icon further exemplifies the importance of location. Each intersection point represents a point on the map including Atley itself, surrounded by local landmarks Alpharetta City Center, Avalon, North Point and Ameris Bank Amphitheatre. The points are connected to form an “A” in a handdrawn style for a soft touch to set off the modern typeface.