13 Clementines of Halloween

Client::

Internal | Clementine Creative Agency

Task::

The 13 Clementines of Halloween series was developed to highlight the creativity and personality of our agency using our “mascot”, Clementine. To celebrate one of our favorite holidays, we outfitted a group of clementines into a variety of Halloween costumes, ranging from pop culture icons like Stranger Things to old school children’s costumes such as the traditional sheet ghost and jack-o-lantern.

Throughout the month of October, we used a specific posting schedule to highlight the Clementine costumes. On Instagram, we published one costume each Monday and Friday with one post of regularly scheduled content in between. This created a unique visual pattern on our Instagram profile.

On Facebook, we posted a collection of costumes into an album each Friday. This allowed us to feature unique costumes in addition to those posted on Instagram without the risk of posting too often causing followers to tire of the message.

Results::

The 13 Clementines of Halloween boosted our Facebook and Instagram performance for the month of October. We saw an increase in impressions and engagements from our audience and those who found our posts via hashtags and shares; Facebook impressions increased by almost 300% MOM while Instagram engagements increased by 64%.

The 13 Clementines of Halloween was awarded a 2018 Bronze Award for New Media: Social Media by the Creativity International Awards.