Each episode of the “Inspired By” podcast, we welcome a guest creative and learn more about their unique story, how they work, what inspires them and more. This episode, we’re thrilled to welcome social media content creator duo James and Sarah, better known online as Doug the Unicorn and Sassy Blue Sister.
This brother-sister duo has captured hearts on social media with hilarious comedy featuring two unlikely characters – Doug the Unicorn, a mischievous creature clad in a signature tie-dye tank top, jorts, and cowboy boots, and Sassy Blue Sister, a bumbling but glitterized cop who loves pink, tacky shades and arresting unicorns. Behind all the sassy shenanigans and chasing rainbows, there’s a mission in the madness for this pair who set out not only to spread smiles but also to shine a light on mental health and wellness particularly in the first responder community of which Sarah, a real-life police officer, is a part.
James and Sarah give us the inside story on how they started making skits together as kids, the genesis of their signature characters, and how they came to see social media as a way to turn the silliness they loved into a genuine connection point for others in their community – from those viewers just looking for a laugh to those that hold onto that laugh as a momentary lifeline in their daily struggles. They also talk candidly about the negativity and hostility they’ve encountered on social media, and how seeing the positive impact of their work in correspondence and connections with followers has ultimately made it all worthwhile. James and Sarah discuss the challenges of staying true to yourself in an algorithm-driven environment as well as the real commitment of time and hard work that goes into growing as content creators while also balancing other professional and personal responsibilities.
Listen in to Inspired By Doug and Sassy now on YouTube or Spotify. And follow @clementinecreativeagency on Instagram for more content and new episodes.
And for more information or to join in on the fun with Doug and Sassy, check out dougandsassy.com, @dougtheunicorn and @sassybluesister on YouTube, or @dougandsassy on Instagram.