Rachel Regal Melvin is Manager of Social Media and Brand Engagement at Clementine Creative. An experienced and passionate social media pro, Rachel brings to her role five years of experience in digital, social media and e-commerce strategy, campaign content creation and account management. Prior to joining Clementine Creative, Rachel served as a Social Media Strategist at Sparkloft Media where she developed and implemented social media strategies, leading influencer programs and paid media for a variety of travel and tourism brands. She has also held positions in social media and e-commerce at Atlanta-based homebuilder John Wieland Homes and Neighborhoods and retail chain American Threads.
Rachel holds a bachelor of business administration with a concentration in marketing from the University of Georgia. She also completed a minor in fashion merchandising and participated in the University’s study abroad program at Oxford University in Oxford, England. Rachel’s passion for social media is reflected in her endeavors outside of Clementine as well. She is an established life and style blogger at her own Just Peachy Blog and co-owner, with her sister and father, of mobile and online fashion boutique Boho Bus, based from a vintage Volkswagen bus.