Stonecrest Company Story Brochure
Stonecrest Homes | Atlanta, GA
To convey the unique character of the Stonecrest brand story in a compelling brochure format that imparts confidence to both overall brand equity and specific sales efforts.
Outfitted to serve as the foundation for package presentations with a full-size rear pocket, the design features a smooth wrap cover over a clean and functional post binding which allows individual pages to be changed or added as needed. Inside, an introductory vision statement is featured on vellum, setting a warm, soft tone for the following pages where the Stonecrest story is featured alongside large photography. The brand’s core identifiers – words like “timeless”, “personal” and “experienced” – are infused directly onto the images as a spot UV for a subtle yet compelling effect.