Chelsea Walk Identity

Client::

The Providence Group | Atlanta, GA

Task::

Create a logo identity mark for the client’s new neighborhood location in Alpharetta, GA. Situated directly between the city’s burgeoning revitalized Downtown and iconic Avalon district, Chelsea Walk is poised on the cutting edge of the growing “new urban suburban” trend with appeal to a sophisticated, urban-minded audience. The urban undertones and upscale target market are evident in the logo design’s bold graphic shapes and sleek lines – yielding a modern metropolitan feel suiting this soon-to-be destination.