Social media is a mysterious creature. Even social media experts have a difficult time keeping up with platform changes and recommended strategies. What may be in best practices today, may not apply in 3 weeks (take Twitter’s character limit for example). However, general guidelines do exist along with mistakes to avoid. Are you committing a social media faux pas? Keep reading to find out!
Including 30 hashtags in your captions.
To be frank, chunks of hashtags look spammy. While using hashtags on most platforms is highly recommended, you should be careful to choose only the most relevant subject-specific hashtags. Also consider where your hashtags are visible. Instead of including all of your relevant hashtags in your Instagram caption, we suggest adding them in a separate comment below your caption. For Twitter, we generally suggest 1-2 hashtags per tweet and we do not typically recommend using any hashtags on Facebook. Special circumstances, like FTC disclosure, do exist.
Using other people’s photos without permission.
Not only is it rude to steal, but it’s also illegal! While many brands often get away with it, it only takes one professional photo to set your company back thousands of dollars in legal fees and customer backlash. User-generated content, a hot industry topic used for asset collection, can take your brand to the next level – as long as you have proof of permission to share. Always ask your customers if you can share their images and always give picture credit no matter what.
Posting the same content across all platforms.
Your customers use Twitter for one reason (probably news updates) and LinkedIn for another (professional networking). Because users subconsciously expect to see different content on each platform, they’ll expect to see unique content from your brand on each platform as well. Otherwise, there is no need for them to follow you elsewhere. If you’re unable to create unique content across your platforms, try reducing the number of platforms you focus on.
Ignoring your customers.
Social media provides brands with the unique opportunity to connect with their customers on a deeper, more personal level. Criticism and feedback typically flows freely on social platforms, where users can express their strong opinions – whether positive or negative. Ignoring negative comments can be seen as haughty, while replying to constructive criticism alludes to how much you care about your customer. Whether your brand voice is friendly or informative, we recommend always responding in a positive manner.
Are you guilty of any of the above mistakes? Don’t take it to heart; you’re not alone!
Contact us now to see how you can turn your social media game around.